Essay --

Marketing appeals to me because it is a field that that is always evolving to accommodate the needs of the consumer. It is an industry that is always developing and I love the idea of progression and new discoveries. It is difficult to consider that just less than ten years ago, social media was non-mainstream; now it is a universal phenomenon with Facebook attaining its billionth active user the preceding year. A few decades prior to this, television was discovered. Marketing embraces all of these new variations and uses them as a medium for communication. The influence of marketing and the extent to which it helps form someone’s outlook on a brand or company is something which has captivated me for several years. Nonetheless, Marketing has progressed from a creative practice into a form of psychology and both of these characteristics of the course intrigue me. It is for this reason I would love the opportunity to study marketing in depth at university. I currently work part time at Market Probe Ltd, an independent market research company based in London. I interview costumers over ...