The Invention of the television in the US Research Paper

The Invention of the TV in the US - Research Paper Example As it was designed TV utilized blend of optical, mechanical and electronic advances to catch and show pictures yet as the innovation propelled, at that point more improvements occurred. The historical backdrop of TV go in 1884 where Paul Gottlieb a German college understudy matured 23 thought of an electromechanical TV framework that utilized an examining circle. As the time passed by, greater improvement of TV was being accomplished for instance in 1927 a Russian designer by the name Leon Theremin built up a mirror drum put together TV and with respect to that year Philo Farnsworth thought of the principal working TV framework that needed to filter the pictures and on a similar time show the gadget (Tedham, 1937). This was first shown in the press in 1928 and in this way cleared approach to broadcasting. The main working TV made Germany and United States governments to consent to an arrangement to trade their TV licenses and innovation with the goal that the speed of advancement cou ld be accomplished in numerous nations in this manner having transmitters and stations in their separate nations. In 1936, the first BBC began to transmit the principal open administrations that stunned numerous individuals in all sides of the world. In 1939, United States began concocted more TV advances in spite of consenting to of arrangements with the Germany government however the Second World War forestalled the improvement to occur for enormous scope. This implied United States needed to hold up until the finish of the Second World War. In 1948, the utilization of TV was in enormous scope in United States and in this way concocting a genuine ordinary business TV that pre-owned programming and accordingly immergence of unbelievable individuals who could communicate and demonstrate in addition to other things (Alan, 1940). This made the responsibility for to build step by step for instance United States had a 96.7% proprietorship in 1995 and dominant part of individuals having mutiple

Business Etiquettes Research Paper Example | Topics and Well Written Essays - 500 words

Business Etiquettes - Research Paper Example In a circumstance where the name is excessively long or convoluted, the individual concerned should make the name shorter or transform it to an organization that is handily comprehended. A superior method of managing such a circumstance is scrambling a person’s name on a business card in a manner that is intelligible (Giang, 2013). During conferences, the members ought to abstain from pointing each other utilizing their forefingers. Pointing with a forefinger is a pointer of animosity and is wrong in a business domain. While pointing, the palm ought to be open and the fingers ought not be isolated to abstain from making the other party awkward. Some business habits or implicit rules ought to be mulled over. When managing individuals, thought ought to be made on the person’s sex on the grounds that tending to a man of honor isn't equivalent to tending to a woman. Some of the time an individual can be disturbed by others in a business assembling however it is significant for such individuals to keep up their self-restraint and remain amiable (Robinson, 2000). To establish a decent connection as a businessman, care ought to be taken when strolling inside business premises. Agents should stroll with a feeling of direction and with some degree of elegancy. Abnormal strolling styles ought to be kept away from. Strolling with reason implies that an individual ought not walk erratically and recklessly around business premises (Chaney and Martin, 2007). Prepping is a significant part of establishing a connection in the business world. The hair ought to be flawless and all around kept. At the point when it is important to join gems into the dressing code, the adornments should coordinate the pervasive event. People should likewise dress as indicated by the event remembering that conferences are particular from parties (Sabath, 1993). Businessmen should address each other utilizing the pertinent titles. The titles differ as per the locale where business exercises are being done. For instance in the Middle East you will discover

Is Speaking At A Conference Really Worth Your Time

Is Speaking At A Conference Really Worth Your Time Public speaking is something that many people fear simply because they are afraid of failure and most importantly, getting embarrassed in a room packed with people waiting to cross-examine you like an FBI investigator. This is the time when you start to wonder whether speaking at a conference really is worth it.Dear friends, most entrepreneurs and professionals find themselves stuck in this dilemma when speaking at a conference. However, have you ever wondered about the benefits for your career once you start speaking at conferences? Even though a lot of hard work, confidence and countless hours of practice go into delivering the perfect speech at a conference, it can really give your career that ‘much needed’ boost you always wished for. © Shutterstock.com | Rawpixel.comAs the topic of this article suggests, we are going to discuss in detail whether conquering your fear of public speaking can actually help you grow as an entrepreneur or sought-after professional in your respective field of work. Without much further ado, let us move on to see the great advantages of attending and speaking at conferences in a snapshot. In the article, we will explore 1) the perks of attending and speaking at conferences, 2) whether speaking at a conference is really worth your time, 3) different types of conference speakers, 4) how to get the most out of speaking at a conference, 5) tips for a better presentation and conference speaking, and 6) conclusion.PERKS OF ATTENDING AND SPEAKING AT CONFERENCES AT A GLANCEThe monetary reward is not always enough to make you want to speak at a conference, but here are some noteworthy advantages that you may want to consider when deciding on whether or not to participate in speaking at an indust ry or professional-level conference.Get in Touch with the Target AudienceAttending and speaking at conferences at a professional level is a great way to get in touch with your target audience and utilize the opportunity to communicate effectively with them. You get a golden chance to assess the audience and get your brand message out in a subtle yet compelling manner. This will in turn do your business good by increasing sales revenues when more and more people understand what you are offering and how it can help them.The greatest advantage of speaking at conferences is that you can easily target cross sections of people who are most likely to use the products or services you are offering and increase brand awareness.The Credibility FactorThe credibility factor is an equally important benefit that you get from speaking at a conference. Now you may wonder what credibility has to do with speaking at a conference, so here is what you need to know. As far as industry-level conferences a re concerned, speaking at a conference on a particular subject automatically helps in building credibility because it shows that you are well-versed on the topic of your speech.For instance, once prospective clients and customers attending the conference hear you speak, they will be more likely to buy your product or avail the services that you are offering because they already consider you an expert in that particular field.Golden Promotional OpportunitiesAs we discussed above, speaking at a conference presents you with the opportunity to build and increase brand awareness and get your message across to hundreds of prospective clients and customers seated there. But, that is not all; you will also get the golden opportunity to distribute business cards, samples or small giveaways as a token of goodwill that will in turn increase brand recall.Also, you may publicize your involvement in the event on your official social media page and accounts to reap even greater benefits.Polish You r Presentation SkillsPresentation skills do not come naturally. You will have to practice many times before you conquer your fear of public speaking completely. However, as time passes, you will become more and more confident and polish your presentation skills simultaneously. Your first presentation may not be as amazing as you expected it to be, but by the time you attend your third or fourth conference, you will speak and present like a pro. After all, practice makes perfect, right?Networking OpportunitiesNetworking opportunities are many, especially when it comes to attending and speaking at a professional-level conference. Not only will people get to know you but they will also get to know what you do, and this is critical in the professional world. Once people are fully aware of your expertise in a particular field, your career will soar to greater heights.Financial RewardsFinancial rewards are also part of the mix when you start speaking at conferences. You not only get to ma ke extra cash, but you also get a chance to promote your products and services on the side. Did you know speakers can make as much as $20,000 per hour along with other perks like five-star accommodation, food and business-class airfare?However, you must be a great presenter in order to nab such great benefits because after all, speaking at conferences to make money is more of a numbers game. The more conferences you speak at, the more money you will make as people discover you as a great presenter.IS SPEAKING AT A CONFERENCE REALLY WORTH YOUR TIME?There are many reasons why people want to speak at a conference, but it all comes down to one thing: ‘Is speaking at a conference really worth your time?’ Here are some points you may want to consider before you make up your mind.Most Conferences Won’t Be Worth Your TimeThis is something important. Take time to consider if speaking at a particular conference will make a valuable addition to your business or your professional career. Most industry conferences will not benefit you much so take your time to plan strategically on how it will make a difference.Same goes for professional-level conferences that will help you with networking and gaining insights regarding the corporate world.Why Blogging Has a Greater ROI Than Speaking at a ConferenceMarketing experts believe that blogging yields a greater return on investment as compared to speaking at a conference for obvious reasons. Through blogging, you can reach out to thousands of people while speaking at a conference only allows you to reach out to a limited number of people present at a conference.However, you can make the most of your conference if you record your presentation and upload it on YouTube which will attract more potential customers than ever before.Selecting the Right ConferenceSelecting the right conference is critical because you do not want to waste your time. Just any conference that you attend is not going to help you the way it should. Ther efore, you will have to do your homework well and carry out thorough research to see if the target audience attending the conference is appropriate for promoting your products or services.Pick a Subject That You Are Well Versed InBefore signing up to speak at a conference, make sure that you know the subject matter like the back of your hand. If you don’t know much about the subject, it’s better to stay home because you do not want to embarrass yourself in a room full of people when they bombard you with questions and queries in the QA session at the end of the speech.Also, you will be able to give better real-life examples and speak from experience when you are well-versed in the subject.DIFFERENT TYPES OF CONFERENCE SPEAKERS: WHICH ONE ARE YOU?Presenting style and skills usually vary from person to person and conference speakers are usually classified into three different types: sponsors, practitioners, thought leaders/professional speakers.Sponsor conferences are conferences sponsored by a company with an agenda in mind â€" marketing. The focus of the conference is to create brand awareness, educate people about the company’s products or services and promote them in the best way possible. In such conferences, the whole conference is carried out in such a way that the VP of Marketing gets a chance to get the keynote across to the attendees.Practitioners are a different kind of conference speakers and often speak to inform people what they have done with respect to the various projects they have worked on. The focus is certainly not on discussing strategy but on specific outcomes, results, and challenges. However, practitioners are quite reserved and do not have much experience when it comes to giving extempore speeches to large crowds of people.Thought leaders, also known as professional speakers, earn their bread and butter by speaking to large crowds of people. Thought leaders are good at engaging their target audience by bringing enthusiasm to the t able. They know exactly how to draw the attention of hundreds of listeners toward them by keeping their speech crisp and interesting. Since thought leaders speak to the public in order to earn, they charge a steep fee per hour.HOW TO GET THE MOST OUT OF SPEAKING AT A CONFERENCELet us suppose that you have signed up to speak at a conference but you are not exactly sure how to prepare for the big talk. Have a look at some of the points that will help you get the most out of speaking at a conference.Yes, it is perfectly understandable that you want to capitalize on the opportunity to promote your product or service when you are up on stage, but remember that hard selling will only make you look bad and taint your credibility. The top two traits of a good speaker are adding value and sharing insights with their listeners. Once you get the flow, you can use subtle promotional techniques if you want.In order to engage your audience, it is best to analyze their level of understanding and t hen speak to them. For instance, if your audience already knows the basics related to the topic, just give a very brief overview in the beginning and cut to the chase. Engaging the audience is critical.Once again, when you are preparing your speech, remember to do some research on the type of listeners who will attend the conference so that you can tailor your speech according to their needs. After all, the listeners want to hear something that will add value to their knowledge and give them some takeaway points to ponder.Practice on giving a flawless presentation weeks before the big day, so you are well prepared when you are on stage. Also, remember to create engaging slides and use visual aids to keep the audience engaged from the beginning until the end.You must have full command of the subject that you are going to present on because you will have to answer the queries of the listeners once the QA session begins. In fact, always pick a topic that you know like the back of your hand, so it is easier for you to explain and reduces the need to cram notes that you are most likely to forget.If you have never presented in front of a large audience before, it is best that you take some time to learn breathing techniques. This will help you to deliver your speech more confidently and keep you from getting tongue-tied or nervous when you forget a few lines in between. Presenting on stage is no child’s play because hundreds of pairs of eyes are trained on you.Do not spend so much time explaining one topic in the presentation that you are left with no time in the end. Good presenters always prepare their speech in such a way that it finishes within the stipulated time. Always remember, time management is a key factor when it comes to delivering flawless, engaging and interesting presentations.If you are going to be up on stage for a long period of time, it is best that you add some jokes or something fun from time to time so that the presentation doesn’t seem to o boring or serious.TIPS FOR A BETTER PRESENTATION AND CONFERENCE SPEAKINGHere we have got some interesting tips lined up for you so you can give flawless presentations and speak at conferences comfortably without getting nervous ever again.1) Prep like a BossThe 51-49 RuleAs a conference speaker, you are responsible for keeping everyone in the room entertained, and you can only do this successfully if you are equipped with superb presentation slides. Not only should the content of the presentation be strong and insightful but your delivery should also match up to the expectations of the audience. Hence, the art of successful conference speaking relies upon the 51-49 rule; 51% entertainment and 49% meaty content.Focus on the Key Takeaway PointsPut yourself in the shoes of the listener and think, ‘Is the presentation going to have enough key takeaway points that will help me later on?’ Your speech should be prepared in such a way that you can give the listeners some key takeaway points to think about and use later on. The lengthy discussion should give the listeners something they can take back to work and incorporate into their daily routines.Use Intellectual QuotesPeople look forward to hearing something that will pique their interest and compel them to think about. Use a few intellectual quotes here and there so that it keeps your listeners engaged and at the same time, makes them want learn more. There is no reason why you should have to ‘dumb down’ the presentation. The audience is here to gain further knowledge on the topic â€" make sure you give them what they want.Prepare 1-2 Slides for Each PointPresentations at conferences usually last for an hour, but setting the pace of the presentation depends upon you entirely. However, if you are not too sure on how many slides you should have in order to explain a point, try to prepare two slides at the most for each point. In this way, your presentation will remain crisp, and it will not begin to bore t he audience.Make Sure Your Slides Are LegibleYour listeners will be reading the slides off the screen from time to time and to make sure people in the last row are able to see everything clearly, test the legibility of your presentation right from the start. The best way to do this is to de-clutter the presentation, use bullet points and one-liners instead of lengthy paragraphs. Also, sit six feet away from your laptop screen to ensure the fonts are readable and clear.Select the Right TypefaceYes, the typeface you use in the presentation will definitely make a difference. In this area, let your creativity take charge and use serif or sans fonts in different sizes, colors and styles to make the slides look readable and presentable. Some popular typefaces used by professional presenters these days are Helvetica, Museo, Archer, and Gotham. But like we said earlier, the sky is the limit when it comes to deciding the typeface, theme and design of the presentation.However, if you are pres enting in front of a large crowd for the very first time, it is best to keep things simple yet engaging.Have Realistic ExpectationsGood presenters are those who understand that they are only human and mistakes are unavoidable. Do not pressure yourself into giving flawless presentations right from the start. If you set the bar too high with unrealistic expectations on your very first presentation day, the chances are that you will be disappointed when you are not able to achieve your set goals.The best way to curb your fear of public speaking and anxiety is just to practice, practice and practice until you become a pro.2) Have All the Right Equipment HandyKeynoteIf you are really serious about speaking at conferences and giving presentations, then there is no reason why you should use anything other than Keynote for making presentations. Keynote offers a wide range of tools for canvas placement, typographic control and aesthetics as compared to basic presentation software programs li ke PowerPoint.You can easily download this software and use it to make stellar presentations on Mac as well as Windows. Once you start using Keynote in place of PowerPoint, you will see just how much you can do with presentations by getting in touch with your creative side.iShowUFor screen casts, there is nothing better than iShowU. It is an inexpensive app that offers a wide range of innovative features that can be used for creating flawless presentations effortlessly. You can use iShowU for adding video snippets as well as video screen captures to your presentation for which downloadable files are not available.Logitech Cordless PresenterYou may find a variety of sleek and light presenters on the market, but they do not seem to work as well as the Logitech Cordless Presenter. This presenter is slightly bulkier than its counterparts, but it will not let you down as far as reliability is concerned. Apple remotes are usually not that durable and the range is short, so you may want to consider splurging on a cordless presenter that is all but the industry standard when it comes to the professional conference-speaking business.3) On StageLet Your Personality Flow into the PresentationDo not try to be someone you are not when you speak at a conference because when you stray from your true personality, mistakes are bound to happen. Now, for instance, some presenters have a conversational style while others have a more formal style of presenting. All presentation styles are a unique reflection of the speakers themselves, which is why it is pointless to deviate from it.Whether your presentation style is casual, conversational, snarky, humorous or matter-of-fact, it is important that you embrace it so you can shine on stage and keep your listeners engaged for longer.Establish Your Presence in the First Minute of the PresentationThis one here is kind of a deal breaker so pay attention to what you need to do in the first minute to create a strong presence on stage. The best conference speakers usually bank on the first minute of the presentation to mesmerize the audience and keep them engaged till the end.You can do this by staying strong and confident. Also, try not to bore your listeners with dry topics pertaining to history, be it industrial or personal. All you have to do is dive right in and don’t look back until it is over.Remain Cognizant of Audience InterestAnother golden quality of seasoned conference speakers is that they can tell when their listeners are engaged in the presentation and when they are not. As soon as they get the slightest hint of disinterest, they switch things up to a faster pace to get them up and active. This is something that you will develop once you start speaking at conferences regularly.However, if you are a newbie in this regard, you need to pay attention to certain things:Ask questions or elaborate on certain key points for better understandingPause deliberately from time to timeAdd some sense of humor in the presentationSkip content when you feel that your listeners are bored4) Keep Your Audience in the Loop â€" QA SessionAlways Repeat the QuestionRepeat the question at least twice. There are two main reasons why you should do this: to get the attention of the listeners and give them time to think, and so that those listening to the recorded or videotaped version are aware of what is being asked if the question is not very clear.Make Sure You Give a Legit Answer When Asked a QuestionOkay, now this is extremely important in terms of increasing your credibility. Elaborate on your answer in such a way that the person who has asked the question can have a clear understanding. Also, try to give a few examples, if applicable, to make it easier for the person to relate. If you are not sure how to answer the question, do not linger on it or waste time. Request to get back to the question later on.Don’t Linger on Answering One Question for Too LongYou are inevitably bound by time when you are onstage. You can extend the presentation for 5-10 minutes, give or take, but not more than that which is why you need to practice time management. The QA session is important, but you cannot let it go on for too long which is why you must try to give legit, but brief, answers. This will allow more people to ask questions and give their feedback once the presentation is over.CONCLUSIONWhether you have flair for public speaking or not, if you focus on the points given above, you will be able to give flawless presentations with lots of practice and determination. Public speaking is not rocket science, and once you get the hang of it, the benefits will follow automatically. So do not be afraid to try speaking at conferences to get the right exposure you need to enlighten your career and grow your business exponentially.

Hydrogen Sulfide Donors Cardiovascular SYstem - 1487 Words

Hydrogen sulfide donors in the cardiovascular system Since the evolution of H2S as an essential gasotransmitter at cellular level, and based on the fact that H2S characteristically similar to NO; researchers aimed to investigate the physiological effects of H2S on cardiovascular system, proposing that H2S donors may become a potential treatment for various cardiovascular abnormalities including atherosclerosis, hypertension, vasoconstriction and cellular apoptosis induced by reactive oxygen species [24-26]. The cellular mechanism by which H2S induce cardiovascular effects is not well illustrated yet. A recent study suggested that H2S can reduce heart rate and blood pressure through KATP channel activation when intracerebroventricular NaHS (H2S donor) significantly reduced the blood pressure and heart rate of experimental rats, while Glibenclamide, a potent KATP channel blocker, effectively attenuated and reversed the effect of NaHS on heart rate and blood pressure [38]. Effect on nitric oxide release A recent study investigated the effect of H2S deficiency on endothelial NO synthase (eNOS) function, NO production, and ischemia / reperfusion injury by on CSE- knocked out mice and control [12]. Significant Lower H2S levels among CSE- knocked out mice was confirmed by gas chromatography. From oxidative stress perspective; their results revealed significant higher levels of malondialdehyde (indicator for lipid peroxidation) in heart muscle among CSE- knocked out mice compared toShow MoreRelatedHydrogen Sulfide: New Gaseous Signaling Molecule in the Cardiovascular System 1010 Words   |  4 PagesIntroduction: Hydrogen sulfide (H2S) is the latest molecule added to the gasotransmitter group after nitric oxide (NO) and carbon monoxide (CO). Great attention has been given to H2S in the last few years with regards to its production, metabolism, physiological functions and clearance. H2S constitutes a sound example of science’s evolution based on research and development; since H2S has been named as a toxic gas since its discovery in 1713, and only in the late 80’s of the past century scientist

Movie Analysis Titanic Movie Titanic - 1455 Words

Love. A powerful entity that can control all of us. It has the power to sweep us away from reality leading us into its blinding spell. While love can be seen as evil, it also can be seen as one of the most paramount things in life. This is one of the main themes, along with that of arrogance, in the Oscar nominated movie â€Å"Titanic†, a love story about a young man and woman. Their love is shown throughout the depths of this movie through dialogue, camera angles, by the use of music, and how you can distinguish the character development in Rose. To begin, â€Å"Titanic† is a movie about the emerging yet proscribed love of young Rose DeWitt Bukater, played by Kate Winslet, who is of the upper class, and young Jack Dawson, played by Leonardo DiCaprio, who is a poor yet witty artist. The movie starts off with an older Rose retelling her story and her memories as the camera shows the dilapidated sunken Titanic. The camera then revolves around the ship as the scene flashbacks and reveals its juvenile, prestigious self. Set in 1912, the movie first introduces young, sophisticated Rose getting out of a lavish car revealing her beauty hidden behind her sizable yet glamorous hat. Meanwhile, at what it looks like to be a bar, the youthful and lively Jack Dawson is seen playing a winning game of poker where he takes possession of tickets to board the Titanic. Considering that Rose and Jack are from different worlds, you would never think their paths would intertwine with each other. The firstShow MoreRelatedAnalysis Of The Movie Titanic Essay1074 Words   |  5 Pages Kenneth Burke developed Pentadic analysis, it combines five elements and each which related to a question. The movie Titanic is directed by James Cameron and it was release in 1997. This film talks about the love story about the two characters of different social classes and fall in love. And the unsinkable ship was filled on the ocean. 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The sinking occurred when the ship came in contact with an iceberg during the voyage from Southampton to New York City. Throughout the film, there are twoRead MoreMarxist Theories And The Marxist Theory1243 Words   |  5 Pagesit is important to give a brief description of the main tenets and principles of Marxism. Specifically, the Marxist paradigm assumes that economic competition is the principle cause of conflict. Unlike other paradigms, Marxism’s method of societal analysis focuses on economic and material aspects. Focusing on class relations and societal conflicts, the theory was first proposed by Karl Marx. Upon witnessing the industrial revolution and the creation of an urban working class, Marx observed and experienced

Assess The Functionalism Free Essays

Functionalism is a predominant perspective in which to analyse the British educational system. The functionalist sees education as a miniature society, where the individual develops a sense of commitment to the social group; it is a place to learn rules where the individual learns to conform to societies cultural norms and values. The functionalist perspectives of Emile Durkheim are particularly relevant to the British educational system. We will write a custom essay sample on Assess The Functionalism or any similar topic only for you Order Now He believed that the major function of education was the transmission of societies norms and values. This would allow an advanced division of labour, thus contributing to economy. He believed in the process known as socialisation, where cultural norms transpose a conditioned individual, allowing entry to modern society. The economy greatly relies on educational conditioning, and it is essential that educational achievement is well balanced in the meritoractic society, for role allocation to occur. The individual must be suitably-fitted for his or her post. From a functionalist perspective schools sieve individuals in accordance to their ability for example by tiered examinations. This process in which educational failure is seen positively, aids role allocation. Parsons backed Durkheim s theory. He believed that education fulfils the function of secondary socialisation, thus allowing role allocation to occur. He firmly believed that role allocation was necessary for the functioning of society and the economy. His perspectives encouraged meritocracy, where the individual is rewarded on the basis of merit or ability. There are various conflict theories, which give different view regarding the role of education on modern Britain. For example the Marxist perspectives of education argue that the education system imposes values of a higher class origin. In addition, achievement is based merely on social background and therefore makes failure inevitable. Bowles and Gintis believed that the hidden curriculum benefits only the employer in a capitalist society, whereas a functionalist perspective would argue that without socialisation in education, the individual would not recognise the norms and values of modern society. They believed that there is a strong relationship between capitalism and the educational system. The correspondence theory of Bowles and Gents illustrates school as entry into a world of exploitive work, where the individual learns to believe in meritocracy. In contrast to a functionalist perspective, Giroux believed that the educational system is a site of ideological struggle, where the enforcement of class differences by aiding the middle class and neglecting the working class from achieving are obvious. Marxists believed that functionalism was to blame for the failure of the educational system, and because individuals are made to conform, they mostly oppose values espoused by schools. The enforcement of complacency therefore encouraged a counter school culture, the consequence of unappealing and monotonous tasks. Illch supported this view and felt that education should be an enjoyable and inspiriting institution where group work is encouraged to prevent bad behaviour and rebellion to authority. A functionalist would argue that bad behaviour, is exactly why individuals need to reform to the cultural norms of a modern day society if they are to succeed at all. Marxist and Functionalist perspectives of the role of education in modern Britain are evidently very different. Functionalism seems to be the main consensus perspective. Analysis of Functionalist views conveys the positive contribution made by education to the social system. Whereas the Marxist theories argue that the education system imposes dominant values of the middle class and neglects the working class. Marxists perspectives also believe that a disproportional amount of lower class individuals will continue to higher education as a result of ideological factors such as class and race (suggested by literature in sociology in focus ). Marxists believed that the myth of meritocracy ( Haralambos ) made the individual feel responsible for his or her own failure in education as opposed to the functionalist factors such as role allocation and the hidden curriculum which are clearly to blame for the inevitable failure of the individual. A Marxists perspective is probably more relevant to my own experience. I have experienced pressure from pier groups from higher social backgrounds of my own, and feel that without dress sense, posture, accent and money we are all able to achieve to similar standards, despite allowances sometimes made for richer more fortunate individuals. How to cite Assess The Functionalism, Essay examples Assess The Functionalism Free Essays Functionalism is a predominant perspective in which to analyse the British educational system. The functionalist sees education as a miniature society, where the individual develops a sense of commitment to the social group; it is a place to learn rules where the individual learns to conform to societies cultural norms and values. The functionalist perspectives of Emile Durkheim are particularly relevant to the British educational system. We will write a custom essay sample on Assess The Functionalism or any similar topic only for you Order Now He believed that the major function of education was the transmission of societies norms and values. This would allow an advanced division of labour, thus contributing to economy. He believed in the process known as socialisation, where cultural norms transpose a conditioned individual, allowing entry to modern society. The economy greatly relies on educational conditioning, and it is essential that educational achievement is well balanced in the meritoractic society, for role allocation to occur. The individual must be suitably-fitted for his or her post. From a functionalist perspective schools sieve individuals in accordance to their ability for example by tiered examinations. This process in which educational failure is seen positively, aids role allocation. Parsons backed Durkheim s theory. He believed that education fulfils the function of secondary socialisation, thus allowing role allocation to occur. He firmly believed that role allocation was necessary for the functioning of society and the economy. His perspectives encouraged meritocracy, where the individual is rewarded on the basis of merit or ability. There are various conflict theories, which give different view regarding the role of education on modern Britain. For example the Marxist perspectives of education argue that the education system imposes values of a higher class origin. In addition, achievement is based merely on social background and therefore makes failure inevitable. Bowles and Gintis believed that the hidden curriculum benefits only the employer in a capitalist society, whereas a functionalist perspective would argue that without socialisation in education, the individual would not recognise the norms and values of modern society. They believed that there is a strong relationship between capitalism and the educational system. The correspondence theory of Bowles and Gents illustrates school as entry into a world of exploitive work, where the individual learns to believe in meritocracy. In contrast to a functionalist perspective, Giroux believed that the educational system is a site of ideological struggle, where the enforcement of class differences by aiding the middle class and neglecting the working class from achieving are obvious. Marxists believed that functionalism was to blame for the failure of the educational system, and because individuals are made to conform, they mostly oppose values espoused by schools. The enforcement of complacency therefore encouraged a counter school culture, the consequence of unappealing and monotonous tasks. Illch supported this view and felt that education should be an enjoyable and inspiriting institution where group work is encouraged to prevent bad behaviour and rebellion to authority. A functionalist would argue that bad behaviour, is exactly why individuals need to reform to the cultural norms of a modern day society if they are to succeed at all. Marxist and Functionalist perspectives of the role of education in modern Britain are evidently very different. Functionalism seems to be the main consensus perspective. Analysis of Functionalist views conveys the positive contribution made by education to the social system. Whereas the Marxist theories argue that the education system imposes dominant values of the middle class and neglects the working class. Marxists perspectives also believe that a disproportional amount of lower class individuals will continue to higher education as a result of ideological factors such as class and race (suggested by literature in sociology in focus ). Marxists believed that the myth of meritocracy ( Haralambos ) made the individual feel responsible for his or her own failure in education as opposed to the functionalist factors such as role allocation and the hidden curriculum which are clearly to blame for the inevitable failure of the individual. A Marxists perspective is probably more relevant to my own experience. I have experienced pressure from pier groups from higher social backgrounds of my own, and feel that without dress sense, posture, accent and money we are all able to achieve to similar standards, despite allowances sometimes made for richer more fortunate individuals. How to cite Assess The Functionalism, Essay examples

Warmhearts Elderly Care Center Essay Example For Students

Warmhearts Elderly Care Center Essay Therefore, the central government introduced the Social endowment service system construction plan (201 1 2015) which wanted to ease the problem I _2 Warmhearted;s situation To analyze the situation of Warmhearted, we mainly consider strengths and weakness of our company as well as threats and opportunities our company will meet. Firstly, Warmhearted has absolute advantages in service programs and facilities, such as shuttle services, entertainments and health care facilities. At the same time, professional nursing staff takes care of the elderly. We also have Other great characteristics to make us unique and high quality since we do not set term contracts and hourly minimums. Admittedly, we also have weakness those little financial resources. Also, Warmhearted is rookie in the market so that some customers may query our ability. Lack of experience may be leading us to a wrong way while developing. Additionally, we will meet threats. Warmhearted will face the fierce business competition, 1. 3 Mission Warmhearted mission is to serve one more elderly, to make them live their rest life in a happy way. Since our grandma and grandpa getting older, we know their feelings. We will write a custom essay on Warmhearts Elderly Care Center specifically for you for only $16.38 $13.9/page Order now Therefore we need expand Warmhearted in the future to help more elderly, I Service we offer Gathering old people who live closely and provide a place within all kinds of entertainment facilities as well as professional nurses take care of them, This is the core service of Warmhearted. We hope this can bring happiness to the elderly. I Major marketing programs We will conduct the promotion in these ways: some advertisements of Warmhearted will be showed in residential area, internet, and parks. We will conduct a sales discount promotion to attract more customers. 1. Expected marketing results Expected marketing results is that we can attract about fifty-five percentage to sixty-five percentage Old peoples nearby to join in our senior serves center. 1. 7 Key to success The key to success is the recognition Of the customers and the market share. Satisfy the customers and gain the reputation is the best way to develop. Also, we are the complementary services of the traditional rest homes , which make us a great opportunity to gain a joint market share. We are sizing the Chinese traditional thinking that we can gain more customers. Company Overview Warmhearted focus on helping elderly who seeking a better and meaningful life. We offer flexible services including impeccable entertainment facilities, lessons of knowledge about health care and service for life. Our service objects are elderly who are live alone even just in day, tee lonely in day time. Warmhearted hires staff with qualifications of nursing and health-care. It makes us more professional on senior care. We also request our staff smiling while servicing. Warmhearted will make elderly feel like families, In Warmhearted, they will never feel lonely. This is also the motto: You Are Not Alone! . Objectives 3. 1 Corporate objectives Through services, including entertainment, imparting knowledge about health care for the elderly and lessons teaching those courses currently most popular mongo the elderly we try t o ensure a greater life for the elderly. We offer healthy, safe, comfortable convenient and warm environment in the same time create the colorful life with you. We also aim to contribute to the publicity of care for the elderly. We promise to create the atmosphere as warm as your home. Our company plans to expand to the whole country with high standard of service. 3. 2 Marketing Objective 3. 2. Short-term (upcoming year) Balanced budget in the 1st year; Enhance the brand awareness in the local division by the end of 2nd year Average customers Of 100 With membership for more than half a year Gain at east 10 new customers per month in the 1st year 3-2. 2 Long-term (3 to S years) Build a brand with strong awareness, loyalty and satisfaction in 5 years Ensure increasing net profit in 5 years Expand the business and the market as well as the projects in every individual branch Develop positive emotional connection between brand personality and the customers Establish warm and pleasant br and image Reduce the fixed costs 4. Situation analysis 4. 1 Industry analysis 4. 1. I Market characteristics Nowadays, the market of elderly homemade center is conducted by local governments and charity organizations. Therefore the industry of taking care of the elderly is onto moderate market. Since the governments are willing to let the market take over the responsibility of raising elderly, there is a huge potential market for new entries to explore in this industry. Among China, Chinese Ministry of Civil Affairs data said that the number of elderly over 60 years Old is more than 153 million accounting for 1 1. %. But there are only 38 thousand elderly homemade centers Which Offer 1. 2 million beds in total. The shortage cannot be made up in a short time. ( From: Chinese Ministry of Civil Affairs) Focus on Guanos where we Will be located in, over I million elderly Which accounting for 16% live in Guanos where can only accept 30 thousand elderly to live in homemade center. (Quoted from Hanging Evening News) 4. 1. 2 T rends and Drivers Though Guanos government is going to build another six residences for the elderly, it still cannot fix the shortage. From: Guanos civil affairs bureau) Guanos now is learning the advanced experience from Hong Kong, The government wants to change the endowment pattern from the nation endowment to community endowment and home-based care system which is just like the services we offered, such as entertainments within the community. Government lack of the ability to raise the aged is driving this change rapidly, The categories that need the service expanded. Not only the aged, but also some middle aged people who want to have fun with the services we offered, These potential customers with higher education and income are more willing to pay for some quiet entertainment 4. 1_3 Legal, Political g, Economic Factors Government is the driving force who leads the change of the elderly endowment industry Therefore, the industry gets advantages in tax, charging fees and overspent approvals. The policy is very steadily within a coming long period. In taxation, the governments do not charge the business income tax, estate taxes, urban land utilization taxes and vehicle and vessel use tax. Also, the donation can be exempted when charging the individual income tax. In Guanos, governments purchase the community services for elderly. The subsidy will be divided into SKI CO. !200 and YOU three levels. Government published Guanos Preferential Measures in The Elderly, The Regulations of Gudgeon Province Old Peoples Rights and Interests, The Elderly Rights and Interests Protection Of The Peoples Republic of China. 4. 1. 4 Calculators Factors Chinese becoming more wealth in the last decades, most elderly have stable income and are willing to pay for the health care and entertainment. Also, in Chinese tradition, the aged are not willing to live in the homemade center, which is why the entertainment center will be the trend in this industry. In Guanos, more white collars who settle down in Guanos are willing to take their parents to Guanos. Since the pressure of work. They do not have enough time to take care to their parents in day time. Therefore more elderly need the day are in future. 4. 2 Competitive Analysis 4. 21 Competitive Landscape In Guanos, the competition is fierce even though this market is not moderate. .uf65bb790ff9b5ef9d35345e330ebde1b , .uf65bb790ff9b5ef9d35345e330ebde1b .postImageUrl , .uf65bb790ff9b5ef9d35345e330ebde1b .centered-text-area { min-height: 80px; position: relative; } .uf65bb790ff9b5ef9d35345e330ebde1b , .uf65bb790ff9b5ef9d35345e330ebde1b:hover , .uf65bb790ff9b5ef9d35345e330ebde1b:visited , .uf65bb790ff9b5ef9d35345e330ebde1b:active { border:0!important; } .uf65bb790ff9b5ef9d35345e330ebde1b .clearfix:after { content: ""; display: table; clear: both; } .uf65bb790ff9b5ef9d35345e330ebde1b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf65bb790ff9b5ef9d35345e330ebde1b:active , .uf65bb790ff9b5ef9d35345e330ebde1b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf65bb790ff9b5ef9d35345e330ebde1b .centered-text-area { width: 100%; position: relative ; } .uf65bb790ff9b5ef9d35345e330ebde1b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf65bb790ff9b5ef9d35345e330ebde1b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf65bb790ff9b5ef9d35345e330ebde1b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf65bb790ff9b5ef9d35345e330ebde1b:hover .ctaButton { background-color: #34495E!important; } .uf65bb790ff9b5ef9d35345e330ebde1b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf65bb790ff9b5ef9d35345e330ebde1b .uf65bb790ff9b5ef9d35345e330ebde1b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf65bb790ff9b5ef9d35345e330ebde1b:after { content: ""; display: block; clear: both; } READ: Since the dawn of man, human beings have had religions EssaySince government will push forward the development of elderly endowment, the competition will be fiercer. The best thing in this industry is that few of companies failed. Because we focus on the high quality community services which enrich their lives that makes us a complement of the base elderly endowment. This will help us avoid the fierce competition when we started. 4. 2. 2 Key players There are potential entrants such us 6 rest homes invested by governments. Also, the existing rest homes still have strong advantages base on the reputation. Zinging, He, Chin, Yahoo and Kananga, these are the main competitors with high reputation among Guanos. (The charges see in Appendices) There are only eight daily homemade centers, a sum of 3,810 mm. But they can only contain few elderly stay at the same time. Much more elderly cannot enjoy these services. (See in Appendices) 4. 2. 3 Key Players vs Warmhearted The dominated players in this industry still are invested and controlled by the government. In this market, they do not have the capacity to compete with Warmhearted. Lack of good management and the market view make them loss. Also, because of the background, they do not to make effort to offer good quality services. The reputation of the state owned rest homes are lower than the private owned in Guanos, These private owned can offer good quality services and quite expensive tort expanding the profit. In Chinese tradition, elderly dont want go to home care center and want to stay with children, We can bring them both: good care, close to family. We will offer the good quality services at a reasonable price. Though Warmhearted is new entrants in the market, we still have that that we have competitive advantages to them. Compared with the familiar daily home care center, we can offer more professional and varied services. As the same brand and same services, we can attract more elderly come to us to enjoy good service, Strategic Group Map 43 Customers Analysis 4. 3. 1 Segmentation Dimensions Concentrated segmentation strategy, we most focus on the aged Who are seeking ways to better enjoy their life. Warmhearted also use the demographic segmentation and loyalty segmentation, Which we Will further explain in Market Sweater part. 4. 3. 2 Target Market Our target customers are the aged in Guanos, including both genders in medium-income families who want to enjoy their leisure time in a more meaningful and healthier way. See details in Market Strategy part. 4. 4 SOOT Analysis Strength The innovation of services Professional management Relatively lower price Highly qualities workforce Strong relationships with local government Good cost structure Weakness Poor brand awareness Little financial resources Lack reputation Limited coverage Opportunities The support regulation Growing demand Customers seeking for the high quality life Threats Fierce competition For strength, we have the innovation of the services, we offer many kinds of new services for the aged who seeking high quality life. Also, we only recruit staffs with high qualification, which will bring us the professional management and services team. The price we charged for the services is relatively lower than competitors. We have a good cost control system that can control the overheads. The good relationship with government will give Wreathed some advantages. For weakness, because Warmhearted is new entry to the market, so we have no time to gain such high reputation and brand awareness to achieve the rapid placement. Also, we do not have so much financial resources. The coverage of Warmhearted is limited in Guanos. For opportunities, we can get the remedy from others and support regulation. The demand for better life is growing so fast. Poor threats, the fierce competition can threat Warmhearted survive. Also, the state- owned rest homes can be very competitive in price. 5. Marketing Strategy 5. 1 Market segmentation strategy 5. 1. 1 Concentrated Segmentation Strata% Our organization pursues the concentrated segmentation strategy. To achieve high efficiency of limited resources, all the energies are focused on the single argue market, the aged man in Guanos in the fairly medium income families who are seeking Vass to better enjoy their life. We aim to create the experience designed exclusively for the aged to enjoy a higher quality life, With more company, more entertainment and more care. The activities and environment are carefully designed to fit in the emotional and physical needs. 5. 1. 2 Demographic Segmentation Our target consumers have easily measured and objective demographic characteristics. Thus, the way of promotion would be considered on the basis of the profile of the customers. Since the aged have different habits, orientation and needs from the young, we would find the way most suitable to the target consumers. For example, the aged may be more interested in the knowledge about keeping healthy, Thus, health related speech would be held frequently, Additionally, moderate exercise would fit in the need to the target customers more. Loyalty Segmentation From view of lifetime value of customers, we try to create an emotional attachment in a positive relationship. The superior consumer service, loyalty programs and typical nostalgia of our customers would be an advantage for us o exclude competitors and retain the loyal customer, which reduces the cost of seeking new customers and ensures long- term profit and reputation. 5. 2 Target market 5. 2. 1 Profile Our target customers are the aged in Guanos, including both genders in medium-income families vivo want to enjoy their leisure time in a more meaningful and healthier way. Due to the similar background, our target customers group has similar lifestyle, attitude and belief. For example, most of them would like to watch and play Gudgeon Operas. Additionally, individual difference will also be studied to better serve the loyalty segmentation. Effort in considering individual difference will reinforce the long. Term relationship and emotional attachment with the customers, which in turn can become an advantage excluding the competitors. 5. 2. 2 Consumption pattern The aged may want to spend their free time in a more colorful way, seek company to get rid of loneliness and an way for healthy exercise. Thus, our service aims to meet customers psychological needs through exclusively designed activities that enrich their elite. They may come to the center on a regular basis or when they are free and feel like having fun in the center. The charity to target customers are expected to come to the center in the morning in weekdays, when the other members have been away for work and school, leaving them alone. The other peak time will be the evening, when customers would like to relax after dinner, The aged may choose the center by themselves, Besides, the young may choose the center take care of their parents leisure time. 3 Positioning strategy According to the Hanging Evening News, the proportion of aging population in Guanos has reached 16%, about I million, However, only 30 thousand quotas are provided by public home for aged. The private nursing houses also face excessive demand. Our target customers are somewhat different from the nursing houses while sharing common feature as well . Adapting to the traditional belief in the mainland China that nursing houses is associated With apathy and abandonment, our organization only plays the role of providing entertainment and more colorful, meaningful and healthy lifestyle to the aged. .u10b6107729ca78b6b0ed746ab5ed2e3f , .u10b6107729ca78b6b0ed746ab5ed2e3f .postImageUrl , .u10b6107729ca78b6b0ed746ab5ed2e3f .centered-text-area { min-height: 80px; position: relative; } .u10b6107729ca78b6b0ed746ab5ed2e3f , .u10b6107729ca78b6b0ed746ab5ed2e3f:hover , .u10b6107729ca78b6b0ed746ab5ed2e3f:visited , .u10b6107729ca78b6b0ed746ab5ed2e3f:active { border:0!important; } .u10b6107729ca78b6b0ed746ab5ed2e3f .clearfix:after { content: ""; display: table; clear: both; } .u10b6107729ca78b6b0ed746ab5ed2e3f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u10b6107729ca78b6b0ed746ab5ed2e3f:active , .u10b6107729ca78b6b0ed746ab5ed2e3f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u10b6107729ca78b6b0ed746ab5ed2e3f .centered-text-area { width: 100%; position: relative ; } .u10b6107729ca78b6b0ed746ab5ed2e3f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u10b6107729ca78b6b0ed746ab5ed2e3f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u10b6107729ca78b6b0ed746ab5ed2e3f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u10b6107729ca78b6b0ed746ab5ed2e3f:hover .ctaButton { background-color: #34495E!important; } .u10b6107729ca78b6b0ed746ab5ed2e3f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u10b6107729ca78b6b0ed746ab5ed2e3f .u10b6107729ca78b6b0ed746ab5ed2e3f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u10b6107729ca78b6b0ed746ab5ed2e3f:after { content: ""; display: block; clear: both; } READ: Comparison Of Perugino And Caravaggio EssayWe distinguish our organization by careful, standardize and high-quality customer services, adapting to personal needs and building warm and helpful relationship. In other words, we focus more on the mental needs of the aged rather than merely providing a place to stay. In this way, we also explore more market potential that part of the aged just wants entertainment to get rid of boringness and do not want to stay in the nursing houses. Activities for the aged, especially dancing, are gaining popularity in recent years, which indicate the need of the aged for a more colorful life. However, most of the activities lack of organization, professional care, communication and meeting individual needs. Our organization would make up tort the listed disadvantages and provides perversity so that more choices would be presented to the aged, 6. Marketing program 6. 1 Marketing Mix: 6_1. 1 Product: Warm hearts main product is the entertainment service provide to seniors. Mostly seniors would be picked from their home by bus and set off in our entertainment center. Here is our companys product line: ; Entertainment service: this is our companys Core product, in this part we especially focus on seniors spiritual needs. 1) For pure entertainment: mahjongs, poker, gate ball, Chinese chess, and Chatting room With tea house, reading room with newspapers, magazines and books. ) For learning experience classes: cooking, calligraphy, chorus, weave, introduction to computer science, follicular, attach, social dance ;Shuttle transfer service: according to seniors resident area we will have some route to pick up seniors and also take them back to their home. Meals service: breakfast need to be ordered in advance, we could help seniors to buy takeout. While lunch and dinner is made by our canteen, could be ordered in our center directly. All meals are controlled by our professional dietician; there is no need to worry. ; Rest service: To help seniors pep energetic, we will set beds for seniors to have a break or noontime rest. Besides, a lot of chairs and some sots will also be placed in the centers public area. ; Medical care: we will hold regular health talks; people come and learn some tips tort health maintenance. Moreover, we will provide tree service to help measuring blood pressure, and also weights. Physical therapists will also there to give advices for seniors. ; In order to help the aged to realize their life values, we are going to found the help group within the elderly who wants to contribute to the society. 6. 1. 2 Pricing We will charge separately from each kind of services. Poor the entertainment, different place have charge differently. If customers go to the center in the downtown in which there are better quality services, they will be charged by SO Yuan per day one person. In the branches will be cheaper. The shuttle transfer service is free for those Who live in a long way from the center We also offer special meal for customers, each is cost 35 Yuan. If the customers want to have a noon break at the center, we need to charge them for 30 Yuan per person. The basic medical care is included in the services charge. But we add extra charges on the beyond the services. It Will depend on the current situation to charge a reasonable price. We accept both pay once a time or as a long period. 6. 3 Place We have a center which can put more kinds of entertainment facilities and can seats over SO people. It is located in the downtown with convenient transportation. Also, we have some bigger entertainment centers in the suburb of Guanos in which we will offer the shuttle transfer service. It can contains more people have fun in the centers. Three are more convenient location for the geed: we will collaborate with the community and set up the branches in the large living community. It only can contain a few people with fewer facilities. But they still will have the function to entertainment elderly. 6. 14 Promotion We choose Newspaper, Radio, Leaflet and Online as our promotion channels. Since newsletter and radio are main channels for seniors to get information from outside, and the promotion costs are not so high. It could help us improving our brand awareness in terms of seniors. Leaflet could be sent in the large community, considered the working habit of nowadays office worker. An online website will also be put up to help their children have a convenient channel to get more information of our entertainment center. We will conduct the discount promotion. For those vivo can once pay a whole year, we will give a 10% discount. Also, we conduct the membership policy, once Customers become the member Of Warmhearted, they will get more convenient services. 6. 2 Loyalty Programs In order to maintain customers loyalty, following programs Will be conducted: ; Rewards program: every years first 30 membership purchaser will receive a delicate calendar as a surprise gift. Appreciation program: every year we Will select 3 lucky members to reward with the free membership for the next whole year. Rebate program: Members will have a 10% discount if continue purchasing membership in the next year. ; Affinity program: all members will enjoy free parties twice a year. Healthy diet will be provided, no worry! 6. 3 Customer Service Support Since our target group is seniors, therefore 3 local hotness will be settled. What more, a website of our entertainment center will he set in order to help seniors children get a better understanding to our service easier and more convenient. Service hour: Our customer service hours, as well as our entertainment centers opening hours, will be 8:AAA. . 6 p. M. Every day. 6. 4 Trust and Credibility For Nursing workers credibility: A contract with the local universities and colleges will be signed up to provide sustainable internship opportunities, by which could both benefit the seniors the professional care and also made students have chance to applied their expertise into real world. A business license which reward by Chinas industrial and commercial bureau will be illustrated in the public hall. People are welcome to come by and looking around our